Minimalist Design for a Boston Loft

THE STORY: Our client, who lives just blocks from the gallery in South Boston, visited our annual Salon Show in early 2018. This exhibition is a collection of the newest artworks by our represented artists, as well as a few new artists we are featuring for the first time. I love this show because it is incredibly eclectic, it is a wonderful show to visit if you are a new or established collector, there are so many interesting artworks and styles on view, the exhibition helps guide our collectors in developing their tastes.

After viewing Nicole's available work in December, the client left to consider whether the work was the right fit for his space. He spent a few months thinking about the piece, and then contacted us this summer to move forward with installing the work.

THE ARTWORK: Nicole Patel's artwork represents all things minimal. Her graph series, created with a single thread across a muslin surface, explore elements of drawing and design through textile. Patel's artwork pairs beautifully with the sleek and sophisticated style of the minimalist home. We felt the combination of the geometric grid and the natural aspects of Nicole’s materials were a perfect fit for this sleek modern apartment perfectly.


OUR ADVICE: We encourage collectors to go at their own pace when deciding on artwork. Buying a new piece for your home is an important decision, for some - they are quick to choose and fill their walls with art, others like spending more time carefully considering the options. Although, if you spend too much time thinking about a piece it may be sold by the time you contact the gallery! 

We were thrilled with how perfectly the artwork fit into his space. Our installer, Jonathan Stangroom, and the Abigail Ogilvy team goes to the client's home when installing to give advice on where the work should hang, how high, and if objects or other artwork should be moved around to make room for the new piece. Patel’s work fills the room with a presence. It acts as an anchor for the viewer, like the steady breaths of meditation, allowing us to gain a new vantage point for observation and acceptance.

As a new art collector, this is the first piece the client has ever acquired for his space. We are always excited to help build a new collection, and we are so grateful for our client's thoughtfulness when choosing Nicole Patel's artwork.

Nicole Patel, "Aqua Graph," Cotton Thread on Natural Muslin with Red Oak Frame, 40 x 32 in.

Close up: Black Graph, image courtesy of Sweetu Patel

Art Fair Guide: NYC March 2018

As winter is leaving and spring is around the corner, New York City is getting ready to host their annual art fairs spanning from March 7 - March 11, 2018. Here are just a few you should be sure to check out:

The Armory Show 2018:
The Armory Show is a four day long event that will be featuring 193 galleries from 31 countries. This is the biggest art show in New York; with artwork that ranges from historical masterpieces to the latest 20th-and 21st-century contemporary art. Boston's very own Jen Mergel is one of the curators this year, along with Gabriel Ritter (Minneapolis Institute of Art) and Naomi Beckwith (MCA Chicago). Make sure to arrive early in the day and wear your comfortable shoes, the line to get into this fair is known to be two hours or longer as the day progresses! 

Location: Piers 92 & 94, 711 12th Avenue at 55th Street, NY



NADA (New Art Dealers Alliance):
The New Art Dealers Alliances’ 2018 show is another fantastic annual fair that focuses on supporting and advancing new voices in contemporary art. The fair is known for the wide variety of artwork, from emerging to more established galleries. We always enjoy the NADA Projects section of the fair, where you can discover and support new galleries - most have been operating for less than five years. The diversity of the artwork in this fair lends itself to the snap-happy social mediites looking for notable finds.

Location: Skylight Clarkson Sq, at 550 Washington St, NY

Volta 2017: Alex Gardner paintings at  Taubert Contemporary

Volta 2017: Alex Gardner paintings at Taubert Contemporary

VOLTA NY will showcases solo exhibitions by established and emerging international artists. This is one of our favorite fairs to attend because each booth offers a cohesive body of work by a single artist, allowing the gallery to showcase a thematic booth - unlike the more chaotic spread of artworks you might find at the other fairs. Their goal is to attract both new and seasoned collectors alike through this more approachable format of solo booths.

Location: Pier 90, 711 12th Avenue at West 50th Street, NY

Spring/Break Art Show:
Spring/Break Art Show will be presenting their 2018 show titled “Stranger Comes to Town” with artwork that showcases foreignness, migration, assimilation, and the articulation of Them or Us incorporated into their artwork. Andrew Gori and Ambre Kelly founded the art fair in 2009, and since then it has become one of the top fairs to attend during art fair week. Known for the well-curated, thought-provoking rooms that tell a story beyond the artworks that surround you. By including new and established curators, the fair lends itself to a unique and interesting experience each year.


New Year's Resolution: Start Collecting Art

A Guide to Making and Keeping Your Art Collecting Resolution in 2018

It’s that time of year again. We pledge to eat healthier, be happier, and throw money at pricey gym memberships we’ll never actually use. Here’s one resolution worth sticking to: start collecting art. 

Why should I start collecting art?

Unlike that gym membership, the perfect piece of art has no expiration date, no cancellation fees, and is something that you’ll enjoy and appreciate in your home every day. There are also no excuses; technology has made it easier than ever to purchase art. You can buy a painting from the comfort of your living room sofa with the touch of a button.

Buying a contemporary artwork is more than just a monetary transaction. Its value and impact extends far beyond the number on the price tag and its place on your wall. When you buy an artwork, you are investing in your community, promoting the arts as a cultural institution, bolstering the career of an emerging or mid-career artist, and possibly, embracing a meaningful message or cause. 

Identify & Develop Your Taste:

The first step to collecting is knowing what you like and what you don’t like. Collecting art is less about aesthetics and more about self-expression. The best piece of art—the one that’s truly worth your investment—is something that captivates you both visually and emotionally. That something is different for everyone; taste is personal. The more time you put in, the more you’ll refine and clarify your personal taste.

If you aren’t exactly sure what speaks to you, look around and see what’s out there. Visit auctions, galleries, and museums. Events like SoWa Boston’s First Friday are great opportunities to explore a diverse range of styles and converse with gallerists and artists alike. Browse through websites like Artnet and Artsy. Scroll through Instagram (try #contemporaryart). The educational process of collecting is an ongoing one… The more informed you become, the easier it will be to identify what you like or dislike and why.

Installation of  Soul Sea I  (2017)  Natalia Wróbel . Oil on canvas. 72x60 in.

Installation of Soul Sea I (2017)
Natalia Wróbel. Oil on canvas. 72x60 in.

Know Your Budget:

Art collecting is for everyone. Whether your budget is $100 or $100,000, there is something out there for you. Buying and collecting art should be easy and affordable, and fine art should be accessible to everyone. Don’t be discouraged from pursuing an artwork a little out of your price range. ArtMoney is a great tool for fitting that once-in-a-lifetime, have-to-have-it piece into your  budget with monthly payment plans.

Most importantly, make sure it’s something you love:

Always acknowledge what you like, regardless of what you may think you’re supposed to like or what is current. Your art collection is a reflection of you, so be true to your personal taste. The real value of collecting comes from the enjoyment of having a great piece of art in your home, not from the potential of re-selling at a higher price. Your art collection is an embodiment of your identity and individuality, much like the clothes you wear or the music you listen to. Over time, your collection will expand and evolve, becoming a visual diary of your life and a timeline of your personal evolution.

4 Simple Questions to Guide Your Next Art Purchase

Buying art shouldn't be an overwhelming, confusing process, but sometimes it's hard to know where to start. Here are four key questions to ask yourself to help make the process, easy, approachable, and above all, fun.

Why do I want to purchase art?

Purchasing art can have many approaches, depending on what you’re looking for. It’s not always vital to pinpoint the exact space for your art before beginning your search. Get a sense of your goals— Do you want to start with one piece, or are you open to multiple purchases? Is there a specific wall that you want to fill, are you looking to start a collection, or both? Understanding what you’re trying to gain is the best way to guide your search.

What's out there?

Personal research is the most important part of the process. Take a walk through your city’s arts district, talk to gallerists, attend opening receptions and artist open studios, browse online resources like Artsy. This part can be fun. Don’t be intimidated: there’s no rush. The more patience you have with your search, the more you learn, and the more educated of a purchase you will be able to make. Take a friend to an opening, wander your local Open Studios with your spouse, ask gallerists questions on First Fridays. The main focus isn’t to seek out a purchase, it’s to enjoy the experience of looking at art.

What do I like?

As you continue your research, keep track of the things that appeal to you: artists, media, particular galleries. What colors have been your favorite? Have you been drawn to abstract work, or figurative? Maybe you initially went in looking for a painting, but later realize that you love photography. Maybe you intended to fill a wall with three smaller pieces, but have come to like the idea of one large piece. Now that you are beginning to understand the market, you can set a budget and determine what work suits your taste. Start considering options, envisioning the way it may fit into the different spaces in your home, office, or concept.

Which piece is “the one”?

This is the simplest part. When all of the pieces finally fall together—size, aesthetic, price, concept—you’ll know. Many artists, consultants, and galleries offer payment plans, as well as shipping and installation assistance to make your purchase a smooth, easy process. Don’t be afraid to take the plunge.

Thursday, September 15, 2016: Puloma Ghosh